Sarcar

When Carlo Sarzano, founder in 1948 of the Geneva watch manufacture SARCAR, stated how important it was “to be large enough to be strong… and small enough to be free”, he could not have imagined that he was dictating a line of conduct on which his company’s enduring success was to be built. 

The hallmark of excellence. Today, remaining faithful to these principles, SARCAR produces prestigious watches in limited and often numbered editions, based on state-of-the-art technology and superlative finishing, executed by the finest “Artisans of Time”. Loupe gem-setting, hand-polishing, engraving, cutting and assembly are all meticulously performed and controlled in order to guarantee that the finished product bears the hallmark of a precious and indeed unique object. 

In addition to the use of the most precious materials (gold, precious stones, natural mother of-pearl, gold or pavé dials), it is through the inventiveness and originality of its models (particularly the Solitaire and its rotating diamond) that SARCAR has earned the loyalty of customers wishing to live in step with the times and to assert their own image through the personalized choice of an exquisitely crafted model reflecting their desire for innovation and creativity. “to be large enough to be strong… and small enough to be free”